Seattle Genetics

Associate Director Market Research Tucatinib Insights

Description

Seattle Genetics is an emerging global multi-product biotechnology company that develops and commercializes innovative antibody-based therapies for the treatment of cancer. The company’s industry-leading antibody-drug conjugate (ADC) technology harnesses the targeting ability of antibodies to deliver cell-killing agents directly to cancer cells. In addition to one marketed product, we are advancing a strong product pipeline of novel therapies for solid tumors and blood related cancers designed to address significant unmet medical needs and improve treatment outcomes for patients. More information about Seattle Genetics can be found at www.seattlegenetics.com.

Beyond ADCETRIS®, the company has established a pipeline of novel targeted therapies at various stages of clinical testing, including three in ongoing or planned pivotal trials for solid tumors. Enfortumab vedotin for metastatic urothelial cancer and tisotumab vedotin for metastatic cervical cancer use our proprietary ADC technology. Tucatinib, a small molecule tyrosine kinase inhibitor, is in a pivotal trial for HER2-positive metastatic breast cancer. In addition, we are leveraging our expertise in empowered antibodies to build a portfolio of proprietary immuno-oncology agents in clinical trials targeting hematologic malignancies and solid tumors.

Summary

The Associate Director, Tucatinib Insights will lead market insights activities related to one of Seattle Genetics’ late-stage assets, tucatinib. Tucatinib is the portfolio’s first oral oncolytic with positive topline data announced in October 2019 (link). Launch preparations for tucatinib are under way.

The incumbent will provide unbiased, objective, in-depth information about current and future markets, product performance, customers, and competitors. He or she will be responsible from insights generation through primary and secondary market research and commercial analysis, building and gaining management support for opportunities for growth and resolutions to critical business issues. The Associate Director will collaborate as a member of internal cross-functional project teams and work to embed an external market point-of-view into tucatinib’s strategic direction.

The incumbent will report to the Director, Market Research and will be a member of the Global Market Insights team. He or she will represent the Global Market Insights and/or Commercial function on various cross-functional settings.

Responsibilities:

• Support strategic decision making across functional areas including Commercial and various levels of corporate leadership to help maximize tucatinib’s commercial success.
• Provide an objective commercial viewpoint based on an in-depth understanding and analysis of available information.
• Partner with Commercial, Clinical Development, Business Development, Medical Affairs, Research, Therapeutic Area teams, Finance, Manufacturing, and other internal functions to develop insights.
• Monitor changes in market dynamics and competition; provide recommendations on product differentiation strategies.
• Triangulate market data and provide actionable insights to drive business results.
• Support assumptions and alignment for sales forecast inputs for tucatinib’s marketed and/or future indications.
• Employ primary and secondary market research techniques to accomplish the above. Collect and assess market data and identify the implications. Effectively present insights to leadership. Project examples include:
• Quantitative market research to assess product market share and/ or potential future demand.
• Analysis of multiple data sets to understand source of business.
• Evaluation of target product profiles through qualitative market research with healthcare providers.
• Usage of syndicated databases to assess market size, treatment patterns, and competitive landscape.
• Tracking of attitudes, behaviors, and product perceptions as leading indicators to help the Commercial function have clear insights on barriers and opportunities.
• Market research on message evolution to communicate new data and additional indications.
• Collaborate with other Global Market Insights teams, namely Forecasting, Competitive Intelligence and Commercial Data & Analytics, to help synthesize all available commercially-oriented information about tucatinib to produce a comprehensive point of view. Identify informational gaps with colleagues, and plan and coordinate efforts and measures to address those gaps.
• Support global and life cycle management initiatives by collaborating with Global Marketing leadership.
• Perform new market opportunity assessments for Seattle Genetics research projects and external business development opportunities, as needed.

Qualifications:

• 6-8 years of experience in biotech/pharmaceuticals and/or management consulting required.
• Oncology or Hem/Onc expertise preferred.
• Cross-functional collaboration skills. Ability to work with people at different levels from various parts of the organization and represent the Market Research, Global Market Insights and/or Commercial functions in various cross-functional settings.
• Ability to deal with ambiguity, act without having the total picture, and effectively pose questions to collect information required for decision-making.
• Strong problem solving skills to address situations with organizational and operational complexity.
• Adept communication skills, including persuasive written and verbal communication skills.
• Ability to summarize complex issues concisely, anticipating questions and presenting compelling storyboards that are well-supported and complete.
• Comfortable working with senior management. Understands how senior management thinks and makes decisions; can speak their language and address their needs.
• Experience managing market research, data, and analytics vendors.
• Ability to hire and develop direct reports.

Education:

• Undergraduate degree required, science or business-related focus is preferred.
• Graduate degree in business, public health or related field preferred.

As the leading employer in our industry in the Pacific Northwest, Seattle Genetics is proud to offer a competitive total compensation package as well as a comprehensive benefits program designed to support the whole lives of our employees and their families. Benefits include medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, relocation assistance and much more. To learn more about Seattle Genetics, please visit www.seattlegenetics.com.

Seattle Genetics is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, age, gender identity, sexual orientation, color, religion, sex, marital status, national origin, protected veteran status, disability status, or any other status protected by federal, state, or local law.

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Seattle Genetics

Seattle Genetics is an Equal Opportunity Employer

Submitted: 11/23/2019